A somewhat analogous situation the other day brought to mind one of my very first lessons in customer perception, something over 30 years ago, not too long after I started my Phoenix based janitorial service.
A small client had called, complaining that we "never" vacuumed her back storage room, as evidenced by a dead cricket in the middle of the floor, which my client assured me she had been watching for "several weeks".
Dutifully, I journeyed out to see the client. Got a thorough look around the facility (looked good, overall), then had the client show me the offending cricket and closet. Sure enough, there was the cricket. Having just retired from a two-year career in real estate appraisal, where I learned to appreciate the value of checking, and double checking, everything (particularly what clients tell one), I nudged the dead cricket with the toe of my shoe. Sure enough, the cricket, suddenly quite lively, jumped away. My client had remarkably little to say.
Once in a while, you win one.


Comments